TIRE AND ACCESSORY BENCHMARKING STUDY

Find out where you rank

Participate and find out how your dealership stacks up when it comes to tire and accessory sales.

Est. 5min to complete

We’ll also provide you with improvement insights based on trends we are seeing in the marketplace.

Some things we’ve learned so far

Many dealers are missing out on estimated $5million over 3 years

  • Dealers think they are really good at selling tires, and yet, on average, fewer than 10% of new car buyers buy their winter tires from the dealer.
  • About 70% of Canadians purchase winter tires. If dealerships only capture 10%, it is no wonder the aftermarket tires shops (Kal Tire, Fountain Tire, Tirecraft, Active Green and Ross) and the big box stores (Walmart, Costco and Canadian Tire) are in the game.
  • Selling winter tires to only 10% of new car buyers results in an estimated $5Million in lost revenue to the fixed ops team (estimate based on a dealership that sells ~1000 cars per year, see image)

Myth: there is no margin in tires

  • Many dealer principals believe that margin in tires is less than 10%.
    If done properly, the profit and margins can be as high as 30%.

2020 Accelerated e-commerce five years into the future

  • There is a growing threat of direct on-line competitors.  On-line tire sales will grow from 6%(2018) to 13%(2023)2
  • Given COVID we are seeing this online sales trend accelerating. If left undefended, dealerships will continue to lose more business to pure-play online tire retailers.  In fall 2020, some QQuote customers saw 12% of their sales come through the web.
  • Little changes can go a long way with increasing online tires and accessories sales.  Simply changing the location of your “buy tires now” button can result in a 30% increase in sales and click through.
  • Participate in our survey and we’ll give you 3 more ideas to boost your sales.

Click to participate

Est. 5min to complete

We care! We want to be your trusted partner when it comes to tire and accessory sales.  This can only be done with good data. We want to understand in great detail the challenges dealers are facing today when it comes to selling tires and accessories in-store and online.  We want to understand the unique challenges provincially, nationally and at the city level because there are many factors at play that can influence a given dealership’s results.  We deliver best-in-class service and results for all our dealership customers and this can only be achieved with a strong baseline data set.

Why QQuote is doing this?

Thanks for your consideration!