TIRE & ACCESSORY BENCHMARKING STUDY

Why Benchmark with QQuote? QQuote’s mission is to help dealers be the best at helping their customers find the right tires and accessories for their vehicle. We want to continuously improve our software to support you and your team and make the quoting and selling process as efficient as possible. Please share with us your biggest challenges and opportunities and we are happy to share back with you some insights and how your team is doing versus the competition today.

Find out where you rank

Participate and find out how your dealership stacks up when it comes to tire and accessory sales. We’ll also provide you with improvement insights based on trends we are seeing in the marketplace.

Est. 5min to complete

Benchmarking - Some things we’ve learned so far

Many dealers are missing out on estimated $5million over 3 years

Dealers think they are really good at selling tires, and yet, on average, fewer than 10% of new car buyers buy their winter tires from the dealer.
About 70% of Canadians purchase winter tires. If dealerships only capture 10%, it is no wonder the aftermarket tires shops (Kal Tire, Fountain Tire, Tirecraft, Active Green and Ross) and the big box stores (Walmart, Costco and Canadian Tire) are in the game.
Selling winter tires to only 10% of new car buyers results in an estimated $5Million in lost revenue to the fixed ops team (estimate based on a dealership that sells ~1000 cars per year, see image)
Myth: there is no margin in tires. Many dealer principals believe that margin in tires is less than 10%. If done properly, the profit and margins can be as high as 30%.

Accelerated e-commerce five years into the future

There is a growing threat of direct on-line competitors. On-line tire sales will grow from 6%(2018) to 13%(2023)2
Given COVID we are seeing this online sales trend accelerating. If left undefended, dealerships will continue to lose more business to pure-play online tire retailers. In fall 2020, some QQuote customers saw 12% of their sales come through the web.
Little changes can go a long way with increasing online tires and accessories sales. Simply changing the location of your “buy tires now” button can result in a 30% increase in sales and click through.
Participate in our survey and we’ll give you 3 more ideas to boost your sales.

TIRE & ACCESSORY BENCHMARKING STUDY

Find out where you rank

Participate and find out how your dealership stacks up when it comes to tire and accessory sales. We’ll also provide you with improvement insights based on trends we are seeing in the marketplace.

Benchmarking - Some things we’ve learned so far

Many dealers are missing out on estimated $5million over 3 years

Accelerated e-commerce five years into the future

Contact us

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Call QQuote

855-477-8683

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